DeinSIte

The Design System in Southern Italy – DeinSIte is a Project of National Interest promoted by the University of Florence and the University of Campania Luigi Vanvitelli, focused on strengthening design and productive activities across five southern Italian regions: Campania, Puglia, Basilicata, Calabria, and Sicily. 

The project developed an integrated model for Regional Design and Applied Arts Museum Systems, connecting design culture, artisanal production, technological innovation, territorial identity, and sustainable tourism, while adopting Human-Centred Design methodologies, co-design processes, and active stakeholder engagement. 

DeinSIte created structured museum networks linking universities, SMEs, cultural institutions, and local stakeholders, implemented co-design collaborations between designers and enterprises, developed a digital platform for networking and dissemination, organized exhibitions and public events, and produced scientific outputs and dissemination materials. 

By enhancing the competitiveness and innovation of micro and small artisanal enterprises, strengthening the cultural and productive heritage of southern Italy, and fostering territorial development, the project generated a transferable and replicable governance model that integrated museums, enterprises, universities, institutions, policymakers, and trade associations such as Confartigianato, Confindustria, and ADI - Associazione per il Disegno Industriale.