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Art, Design and Enterprise for New Young Talents

General Info

Applied research program

The project "Art, Design and Enterprise for New Young Talents - Youth Culture as an Engine for a New Business Economy" aims to promote and support youth creativity in relation to the cultural and economic fabric of the area.



Funded by the Presidency of the Council of Ministers - Department of Youth and National Civil Service.





Francesca Tosi (Scientific Responsible) - Department of Architecture DIDA - University of Florence​​



Claudia Becchimanzi, Mattia Pistolesi, Alessia Brischetto, Giancarlo Bianchi - Department of Architecture DIDA - University of Florence
Pecci Museum (leader)
Luigi Pecci Center for Contemporary Art Association 
Municipality of Prato
Partner companies
Tuscany Art, Ceramiche d’Arte fratelli Bartoloni, Smartex srl, Poliart, Dini Engineering, Collevilca, D.E. Design, Savio Firmino, Pistolesi Caminetti, Calamini Urbano, Alabastro Ducceschi, Artenova Terrecotte Artistiche.



General Objective 

The main objective of the project is to propose and develop new training and production models and processes through the placement of young talents, designers and artists, within companies in the Tuscan territory. The project allowed young talents to carry out internships of 6-12 months within partner companies, with the aim of creating innovative projects. The goal is to offer young designers the opportunity to insert themselves within the Tuscan production system to develop and implement an innovative design project, both in terms of materials and production processes. The project also included a series of conferences open to all, aimed at analyzing the relationship between art, design and business, through the collection and dissemination of specific experiences and case studies in the production sectors of which the partner companies are representatives. So, the case studies covered the sectors of ceramics, terracotta, technological innovation, marble, crystal, alabaster, and furniture. Through the communication and dissemination plan of the project results, the goal of disseminating the innovative ideas that the young designers designed within the companies and that can be engineered and commercialized was also pursued, including through the involvement of companies in the sector and the support of professional designers. In fact, at the end of the internships, each innovative project and idea was enhanced through the creation of the final catalog and through two exhibitions, held at the Pecci Center in Prato and the Campolmi Hall in Prato. The catalog was developed and finalized concurrently with the organization of the exhibition and was published in conjunction with the opening of the event. The catalog was digitally published in open access and sent to all companies and young talents involved in the project.
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